Pricing Manual
Pricing Handbook
Learn how to calculate prices professionally: costs, added value, commercial strategies, market analysis, and a real step-by-step example.
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📖 Total pages: 27
Table of Contents 🎯
(Includes theory + practical step-by-step)
1. Introduction
- Importance of correct pricing
- Benefits of a clear pricing strategy
2. The Golden Rule for Pricing
- What it is and how to apply it in ceramics
- Cases where it doesn't work and how to adjust it
3. Production Costs – Step-by-Step Calculation
- Materials, tools, and resources
- Hidden costs to consider
- How to calculate your total cost per piece
4. Added Value: Design and Exclusivity
- How your finishes and glazes impact the price
- Differentiation in the market
- How to evaluate perceived value
5. Market Analysis
- Strategies to research the competition
- How to position yourself according to your style
- Errors when comparing prices
6. Pricing Strategies by Type of Piece
- Tableware
- Decorative pieces
- Custom orders
7. Common Pricing Errors
- Underestimating costs
- Overvaluing the product
- Not considering your time or effort
8. Practical Example: Calculating the Price of a Mug
- Complete step-by-step calculation
- From production cost to final price
- How to adjust the price according to your market
9. Conclusion and Final Recommendations
- Summary of key strategies
- How to keep improving your prices
- Next steps for ceramic entrepreneurs
